공모요강

■ Contest Information

● Situation Analysis and the Contest Topic

  Since the first textbook releasement in the summer of 2014, PaulAcademy has become the Korea’s top contents development company in test prep section. Its books, ‘Paul’s SAT series’ has become the best-selling series in Korea in less than two years, and has maintained the title since then. Upon reaching its designated goal in the domestic market, PaulAcademy has extended its ground to the US and international market. Paul’s SAT series has entered the US market through Amazon.com and is slowly yet gradually growing its size in the international market since its first publishement back in March of 2015. Unlike the Korean market, the US market’s education section is already saturated with the major test prep companies like Barron’s, Kaplan, Princeton Review, etc. PaulAcademy needs creative marketing strategies to compete with these companies in order to succeed in the international market. Contest participants are asked to devise creative marketing strategies to sell Paul’s SAT series in the US and other international markets. PaulAcademy is open to any form and type of marketing strategies whether it online or offline. Think creatively. As a past, current, and future customer of these textbooks, share your opinions on the most effective marketing strategies.

* Company information can be found in an attached file/(or below). Note that the information attached (below) is general information open to public, thus lacking some factual data. Use the provided information for the preliminary round. Those who make to the finalist will be provided with a more detailed company information for reference.

● Schedules and Formats

Contest consists of 2 rounds:

- Preliminary Round

A short summary of the marketing strategy idea. Quick overview of the idea is good enough.

Format : Free (.doc*, .ppt*, .pdf, .hwp)

Language : Korean or English

Page Limit : Maximum 5 pages (excluding the title page)

Preliminary Round Deadline : ~2016. 05. 27 (Friday) | 18:00 (Korean time)

Finalist Announcement : 2016. 05. 31 (Tuesday) | 18:00 (Korean time)

* Those who make it to the finalist will be given a more detailed company information for reference

- Final Round

Detailed step-by-step process of the marketing strategies.

Format : Free (.doc*, .ppt*, .pdf, .hwp)

Language : Korean or English

Page Limit : Maximum 20 pages (excluding the title page)

Final Round Deadline : ~2016. 06. 19 | 18:00 (Korean time)

Winner Announcement : 2016. 06. 22 | 16:00 (Korean time)

* The schedule may be subject to change

● Prize

Grand Prize : [1 team] \1,000,000 (Approximate US dollar $1,000) and a certificate of merit

First Prize : [2 teams] \250,000/team (Approximate US dollar $250) and a certificate of merit

Prize winners will also be granted an opportunity to participate in a paid internship program at PaulAcademy. During the internship, the participants will be given a chance to actually apply their marketing strategies with the help of other experts at PaulAcademy. PaulAcademy will provide the marketing budget of \10,000,000 (Approximate US dollar $10,000) for the project.

* Prizes are in Korean Won, and pre-tax

● Judging Criteria

(50%) Creativity : How creative are the startegies?

(20%) Logicality : Is the process of strategies logical?

(30%) Feasibility : Are the strategies feasible with the above mentioned budgets?

● Judges

To be announced later

■ Notes

● Internship Program Information

  PaulAcademy provides a paid internship program for the contest winners. PaulAcademy provides a designer, professional marketing consultant, and marketing budget of \10,000,000 (Approximate US dollar $10,000) to realize the devised strategies. The team/individual will work at PaulAcademy in Seolleung, Gangnam-gu, Seoul, South Korea, over the summer of 2016 and each member will be paid \2,500,000 (Approximate US dollar $2,500) per month. Please note that neither housing nor visa is provided.

* The internship wage may be subject to change

* Detail plan and time table is to be discussed individually

● Forming the team

Applicants may participate alone or as a team of 4 or under.

● Awarding Ceremony

Awarding Ceremony will take place on 2016. 06. 25. Ceremony location is TBA.

Depending on the quality of the work submitted, the number of prize-winning teams may be subject to change.

(If no work submitted is qualified for the grand prize, there could be no grand prize winner.)

* Awarding ceremony date may be subject to change

● Others

  The copyrights of all works and contents submitted to the contest will belong to PaulAcademy. If you have any question, use KakaoTalk @Paulacademy, Facebook /SATSEOUL, or email to ta@paulacademy.net